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Understand that products and services are the backbone of any
business. Without a product or service offering, doing business is impossible.
Think about it, from a consumer standpoint, we are always buying something and
paying for a certain subscription. From buying groceries, to getting our
cellphone service paid up, to subscribing to a newspaper etc, the list is
endless. Have you ever wondered how these goods and services came to be? Today
we are going to look at product development. How do we come about a product and
what processes should we, as entrepreneurs, follow to get our product into the
market? Here is a breakdown of the answer:
1) Generate Ideas
Take the time to look around you and your interactions. What problems are prevalent? What issues do you find irritating? Are there any activities you deem inefficient? Brainstorm on ideas and solutions that address the issues you have identified. Products are usually an answer to an existing problem. Talk to people, conduct surveys and gather as much information about .........
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